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About WiFi SPARK

WiFi SPARK is the leading specialist in providing commercial WiFi solutions to large venues, from hospitals to shopping centres.

Matt ODonovan - CEO of WiFi SPARK. Company Introduction



WiFi SPARK is the owner and developer of the innovative and unique SPARK® Platform which delivers the most flexible, feature-rich and scalable solution for guest-access WiFi on the market today. The SPARK® Platform has successfully been deployed across a multitude of sectors, ranging from shopping centres and stadiums to hospitals and enterprises. So, you can ensure your visitors can enjoy high speed, secure connectivity wherever they are.  

We are the premier option for enterprise grade, guest-access WiFi and have invaluable expertise in connecting millions of users to the internet. And we provide more than just WiFi. The SPARK® platform is flexible and integrates seamlessly with existing systems such as Loyalty, CRM, CMS and Business Intelligence. We provide a branded and bespoke user experience for your visitors that include welcome back messages. In addition, we provide an enhanced reporting platform so you can track data in real-time to help you boost loyalty and increase ROI. Finally we can also provide additional services on top of the WiFi like SPARK® Media which delivers entertainment like TV, radio, films and books all to the user's own device. 

WiFi SPARK’s managed wireless solutions provide 24 hour support and monitoring and full legal compliance so you can be sure you’re receiving the best fully managed service available.

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Our Experts


Matt is the owner and Chief Executive Officer of WiFi SPARK Ltd. With over 30 years IT experience Matt founded WiFi SPARK in 2003 to become the leading supplier of internet access control systems. He believes passionately in his business, citing customer service and quality as the highest criteria.

Matt O'Donovan

Chief Executive Officer


Dean is the Chief Commercial Officer of WiFi SPARK and is an extremely experienced bi-lingual IT sales professional with extensive technical skills, as well as significant management, sales and engineering experience. He is currently managing the sales team selling directly and via channel partners.

Dean Moody

Chief Commercial Officer


Pierre has 20 years of industry experience, specialising in Development, Quality Assurance and Governance with ITIL and ISTQB qualifications. He leads a high performing Development team that is highly skilled and motivated and delivers innovation and quality across the SPARK® product range.

Pierre Ponsin

Chief Information Officer


Howard is a Fellow Member of the Association of Chartered Certified Accountants and has lead finance roles in manufacturing and listed technology companies. He manages and controls the financial health of the WiFi SPARK business. Howard leads a team that collectively ensures the organisation has the financial resources needed to achieve its goals.

Howard Hooks

Chief Financial Officer


Francesca is an experienced and reliable healthcare professional, with a sound commercial focus. Her relationship-focused approach and hard work results in client satisfaction and robust technical solutions that evolve with the business’ requirements. Francesca is proactive, motivated and knowledgeable.

Francesca McPhail

Healthcare Sales Manager

Martyn G
Martyn has an impressive background in corporate telecoms. He has specialised experience in commercial ICT solutions for business and he takes a proactive and collaborative approach with his customers, helping them to develop the optimal solution for their organisation. Martyn is responsible for much of the WiFi SPARK business in the North of the UK.

Martyn Gibson

Northern Sales Manager

Ed Smiddy

With 8 years of experience in delivering technology within the public sector, Ed is passionate about using tech to improve the outcomes of the end user. Striving to meet organisational goals, Ed works within WiFi SPARK's Healthcare Sales Team delivering exceptional experiences to patients, guests and staff through high-speed WiFi and an engaging suite of patient orientated services.

Ed Smiddy

Healthcare Business Development Manager


Andy has over 26 years in the Rail industry and drives the Transport sector for the business. Andy works with TOG's and TOC's to deliver a Continuously Connected Passenger Journey to minimise costs and improve the passenger experience.

Andy Houghton

Head of Transport


Matt has a passion for innovative technology and a drive for providing best in class WiFi solutions.
He is customer-centric and adopts a consultative approach to sales. 

With over 12 years of Sales experience, Matt is enthusiastic, collaborative and committed to delivering the right solution for his customers. 

Matt Fabyonic

Partner Account Manager


A self-professed ‘geek’ Steve has a passion for technology. His talent for working in highly technical environments combined with his commercial approach means that he is perfectly placed to manage the product portfolio for WiFi SPARK. Steve is responsible for product innovation and works with customers, partners, sales, marketing and development to ensure WiFi SPARK has the best product offering in the market.

Steve Killick

Product Manager

Discover what we can achieve with WiFi for your sector