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Digital Innovation in Healthcare with SPARK Media

2018 saw patient satisfaction within the NHS hit a 10-year low. Trusts are understandably looking for brand-new solutions that will address this trend and improve the experience that people have when they spend time in their hospitals. 


Digital Innovations for Today’s Patients

Modern-day patients are well-equipped with technology, regardless of their age or background. Everyone has a smartphone, everyone expects WiFi and everyone is used to digital technology making our lives a little bit easier. 


Patients want to be able to look for healthcare information online and communicate about appointments via email or text. They use their phone to book flights, manage their bank accounts and video call friends on the other side of the world - they expect to be able to use it for their healthcare too. 


Many of the treatment techniques and equipment used are cutting-edge and rely heavily on technology. It makes sense that technology would play a big role in the full patient experience as well. 


SPARK® Media and Datasym

Datasym is a catering software company. We’ve integrated their technology with the SPARK® Media platform to allow patients to order meals via their own connected devices. Instead of a member of staff needing to tour the wards with paper and a pen, patients can easily make their choice via their phone or tablet. 


Currently, the food ordering process is wasteful and inefficient. It’s a time-consuming task that’s made all the more difficult by patients being moved or discharged in the time between them ordering and receiving their meal. 


Meals are delivered to the wrong place or patients can’t eat them because their current medical circumstances don’t allow them to. Either way, this leads to around 273 tonnes of food wastage that’s accumulated over just 12 months. 


With SPARK® Media implemented, an average 600-bed hospital can save up to £182,000 per year. Hospitals can remove paper menus and better allocate staff resources, while patients don’t have to order in advance so they’re far more likely to end up with a meal they actually want. 


Chris Jones, Managing Director of Datasym, said: “Food wastage is a huge problem for hospitals, which is why we’re really happy to be partnering with WiFi SPARK to give patients, and hospitals, a better way to order food.” 


The joint solution gives patients the opportunity to view specific nutritional information for meals, helping to promote healthier choices and allowing those with specific dietary requirements to select the right meal for them. 


This is just one of the partnerships we’ve entered to ensure SPARK® Media is innovative and beneficial for all patients. 


SPARK® Media and Samsung

Legacy bedside monitors often charged patients between £5 and £10 a day to access television and communication services. WiFi SPARK has partnered with Samsung to replace these outdated systems, providing hospitals with Samsung tablets and smart TVs. 


Samsung’s devices that are equipped with the WiFi SPARK platform will offer free television, 24 hours a day, plus access to hospital radio, newspapers and magazines. For a small fee, patients will unlock additional channels, movies, eBooks and box sets. 


Patients won’t have to face unwanted charges just to watch television and the new tablets and TVs are far more reliable and higher quality. Through these devices, patients can also order their meals too as part of our Datasym partnership.


Hospital stays are stressful for many patients. Being able to relax with their favourite TV show or just keep up to date with what’s going on in the wider world can have a hugely positive impact on their morale and wellbeing


The Samsung devices will be fitted with lockdown software, Knox. If one is taken off hospital premises, it will shut down and become unusable and an email notifying the hospital is sent automatically. The device will display a message with the hospital address and if it’s not returned within a certain amount of time, an alarm will sound.


Our CEO, Matt O’Donovan said: “Partnering with Samsung allows us to bring the patient experience into the 21st century, offering patients modern technology and empowering them with free access to entertainment services.”


Suzanne Homeward, Enterprise Sales Director at Samsung, said: “The patient experience is in need of a digital makeover, and it’s time to provide patients with technology they are familiar with, that can help optimise their recovery time and make their stay more enjoyable and comfortable. 


“Our partnership with WiFi SPARK gives us the opportunity to expand our B2B offerings into the healthcare sector, and we are excited to be working alongside a company that is making a tangible difference to the patient hospital experience.”


WiFi SPARK will continue to work with other leading providers and specialists to ensure our platforms significantly improve patient engagement and overall experience in hospitals. To see how your Trust can reverse the trend of poor patient satisfaction, check out the full SPARK® Media brochure.


View SPARK® Media’s Full Range of Benefits

Download the SPARK® Media brochure now and discover the positive impact it can have on patient engagement. It’s an innovative platform that surpasses patient expectations and boosts staff productivity on the ward.


Get your free copy of our brochure now using the link below. 


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Rebecca Duffin

Rebecca Duffin

Rebecca Duffin

Rebecca is a creative, design-led marketer who has worked for WiFi SPARK since 2012. She is the Head of Marketing and has an in-depth understanding of all elements of the business. She is responsible for lead generation, brand engagement and ensuring the company is the 'Go-To Provider' for more than just WiFi.