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How to Make Your Event Successful Post-Pandemic

COVID-19’s impact on everything has been colossal and, of course, events have been affected hugely by this. While there’s no such thing as ‘the perfect event’ when normality resumes, there’ll be newfound event expectations that we’ll need to accomplish.

 

From staying informed, to implementing an intelligent WiFi solution that provides valuable data, here’s how to make an event successful post-pandemic.

 

  1. Stay Informed, Stay Safe
  2. Define Your Goals & Objectives
  3. Ensure a High-Quality WiFi Solution Is Available 



1. Stay Informed, Stay Safe


The event industry remains one of the hardest struck by the coronavirus crisis. A lot of uncertainty remains on the future of meetings and events. In fact, the events landscape might be forever changed as we know it. 

 

While online events might suffice for now, many are eager to experience the normalcy of face-to-face events as soon as it's safe to do so. However, it’s unclear when that might be and the most pressing question on event planners' minds is what will events look like once the lockdown has been lifted?

 

With guidelines being updated daily, it’s difficult to provide evergreen advice. Staying informed about COVID-19’s impact on various parts of the world is vital to ensuring the safety of you, your team and attendees. Here are some considerations for your event post-pandemic. 

 

  • Registration: Make sure social distancing is maintained and there are two metres between attendees queuing. Looking at what major stores are currently implementing may give you an indication of what to expect. Although that’s the case now, it’s important to keep updated about safe social distancing.

 

  • Signage: Invest in physical signage and floor graphics displaying the correct distance. Make sure they’re featured at registration as well as in common areas such as where refreshments will be served.

 

  • Room layout: Redesign the layout of your event to reflect a distance of two metres between chairs. You’ll also have to organise a way for people to get to their seats that maintains the distance limit.

 

  • Self-serving buffets: Self-service for food and beverages won’t be an option for a while to avoid the spread of disease. Seated dining might be an alternative with attendees spaced out appropriately, staff wearing protective gear and sanitation sites accessible. 

 

  • Social activities: Evaluate if there are opportunities to reduce the risk of transferring illnesses. One of the most significant advantages of in-person events is the networking and social aspect. It’s fair to say that these will be too much of a risk to undertake as handshaking, business card exchanging and the likes are clear violations of the guidelines. 

 

  • Travel: If you’re planning the travel of your attendees to your venue, you’ll need to respect distancing for those attendees who rely on public transport.

 

For updated information, check these resources regularly for the latest: 

 

The new normal for events after this will be a challenging one. There are specific conditions that need to be met before events can continue. However, here are some considerations for when it’s safe to do so. 

 

2. Define Your Goals & Objectives


Beyond COVID-19 considerations, the very first step when planning your event is to define tangible goals and objectives. With success highly subjective, it’s important to establish what it takes to achieve that early on. 

 

If you know your key goals before planning, you can ensure every part of your event is tailored for success. Are you trying to raise awareness for a cause, gather industry experts or collect a predetermined amount of donations for your next project? 

 

Whatever the reason for planning an event, it should be clearly communicated to anyone who’ll attend on behalf of your business. Make sure to set SMART goals, which are:

 

  • Specific
  • Measurable
  • Attainable
  • Realistic
  • Time-based

 

Defining these five elements will help to make your goals easier to define. It also means everybody involved during the initial planning stages knows what to expect and more importantly, what’s expected from them.

 

3. Ensure a High-Quality WiFi Solution Is Available 


Whatever the event or conference, it’s vital that your venue provides a reliable and free WiFi connection. It’s just something that the modern-day user expects, especially after the COVID-19 dust settles as we’ll all be comfortable with online webinars, conferences and training. 

 

A successful event is in total sync with its audience’s expectations and technology is a major component. Gone are the days when simply hosting a well-attended event did the trick. To truly expand your business in the minds and hearts of your audience, you need to bring your engagement arsenal to the table. 

 

Some conferences and venues settle for poor WiFi, which frustrates guests and takes the focus away from the key message of the event.

 

Delegates will want to check in with their work emails during the day and they may also want to comment on social media about the event, so it’s essential that your WiFi enables them to do both of these things seamlessly.

 

Outdoor Event Considerations 

It’s likely that we’ll see outdoor events a lot sooner than enclosed venues, the right WiFi provider will be well-equipped to handle this shift. With exterior access points and any accompanying hardware usually at risk of extreme weather conditions - they should guarantee equipment is robust enough that coverage and connectivity isn’t negatively impacted during any kind of weather.

 

A Contactless Society

As more businesses discourage handling cash to avoid risk, we shift towards a contactless, cashless society. It’s proved beneficial during these uncertain times, so much so the contactless card payment limit has been raised. It’s unlikely we’ll move away from this convenience post-pandemic. To be able to use this payment method at your event’s venue, you need to make sure there’s a reliable WiFi connection. 

 

The last thing you want is disgruntled vendors that are unable to sell their goods because their card machines can’t access the internet. Choose the right WiFi supplier and your vendors will have no problems processing contactless payments.

 

Improve Safety of Future Events

With social distancing needing to be maintained at all times, you should consider the importance of analytics and make sure that any prospective WiFi service provider is equipped to collect visitor data. This information is incredibly valuable, giving the venue insight into the behaviour of event attendees and how it can be improved upon. 

 

This insight can include knowing where high-volume areas are so that you can navigate traffic better and optimising where sanitation stations can be. Some providers will collate this data for the venue but then try and sell it back to them. Choose one that gives ownership of the data to the venue, allowing you to improve visitor experience without increasing costs.

 

By choosing the right WiFi supplier to work with, the path to normality can be made a little bit easier. Choose poorly and you’ll be left with disgruntled visitors and negative publicity. During this unprecedented time, you should work with a WiFi supplier who will be on hand to remedy any situation. They'll ensure you have a platform in place that will act as the foundation for a successful event. 

 

How an Effective WiFi Platform Can Support Your Event 

In addition to uninterrupted access to the internet and coverage throughout the whole venue, you need a platform that offers targeted messaging, visitor analytics and content filtering. See how you can enhance your event with WiFi now by downloading our guide. It offers more tips on improving your WiFi network and shows how an experienced supplier can help.

 

Download your free copy of the guide now using the link below.

 

Conference WiFi

Rebecca Duffin

Rebecca Duffin

Rebecca Duffin

Rebecca is a creative, design-lead marketer with endless enthusiasm. She has worked for WiFi SPARK since 2012 and has an in-depth understanding of all elements of the business. She is responsible for lead generation, brand engagement and ensuring the company is the 'Go-To Provider' for more than just WiFi. Her specialities include general marketing, promotion, social media management, tender management & bid writing, copywriting, creative design, brand enforcement and exhibition management. Becky heads up the department for Rail and Healthcare - two of the company's three key sectors.