WiFi SPARK's Charity of the Year 2021

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Alzheimer's Society is the UK's leading dementia charity. They campaign for change, fund research to find a cure and support people living with dementia. 


This year, WiFi SPARK has  selected the Alzheimer’s Society as our Charity of the Year for 2021. Such an incredibly worthy cause, Alzheimer’s Society provides a crucial network of friendly faces for families who have been touched by the disease.


Every three minutes someone develops dementia in the UK and as one of the country’s biggest killers, it has no cure. It is, at its core, a loss of memory, language, problem-solving and other thought processing capabilities that interfere with day-to-day life for so many.


What do Alzheimer's Society do to fight dementia? 




Alzheimer’s Society’s wide network of support services ensures no one has to face dementia alone. By 2022, they aim to offer support to all newly diagnosed sufferers, enabling people to manage dementia and regain control of their lives. 


One particular support service, Dementia Connect, is an initiative that combines face-to-face support with telephone and online advice provided by specially trained Dementia Advisers. The Advisers and skilled volunteers are available whenever needed to give the help and independence back to those in need. Alongside these teams works the Side by Side volunteers who provide active assistance within their communities, allowing Dementia sufferers to continue to do the things they love. 


Dementia Connect is currently being tested and will be rolled out, with the help of donations, across the next few years. 


There are a number of services available:


National Dementia Helpline - 0300 222 11 22. It is open seven days a week, providing information, advice and emotional support to anyone touched by Dementia. 


Talking Point – The online community space where you can ask questions, share experiences and get information and practical tips on living with dementia. Free to use, it’s open 24 hours a day and all you need is an internet connection


Find Support near you – Alzheimer’s Society’s comprehensive directory allows you to find advice and information support services. Simply enter your postcode or location.




Alzheimer’s Society works to fight for a future where nobody affected by dementia is excluded from their community or denied the care and support they deserve. By 2022, they aim to increase public awareness of the challenges posed by dementia.


Alzheimer’s Society is calling upon the Department of Health and Social Care and NHS England to ‘Fix Dementia Care’. Urging a commitment to investment in the social care crisis. Conjointly, Alzheimer’s Society campaigns nationally to bring dementia to the top of government agenda. Positive social movements headed by the charity such as Dementia Friends and Dementia Friendly Communities, run across the country enabling our national society to become more inclusive and understanding of people with dementia.




The last innovation in dementia prescriptions was more than fifteen years ago; and the drugs that exist can’t slow down dementia or prevent it from worsening. Alzheimer’s Society is confident that with research, it can be beaten. By 2022, they aim to generate relevant research into cure, care and prevention as well as translate findings into improved care, treatment and information.


The charity’s Centres of Excellence focus on themes that matter to people living with dementia such as how to support people after a diagnosis and how to live well with dementia. Alzheimer’s Society is a founding funder of the UK Dementia Research Institute. The Institute brings together over four-hundred scientists to study the disease and develop treatments. Furthermore, the Drug Discovery Programme investigates treatments by repurposing drugs used to treat other conditions, potentially making treatments available more quickly and for much cheaper.


Recovery and Continued Care


For a patient recovering from a procedure or who has long-term health concerns that impact their ability to care for themselves, family engagement is paramount. Open communication with the patient and their family who are engaged in patient care will reduce the instances of improper care at home. Giving a patient’s family a platform and empowering them to ask questions and make suggestions based on their first-hand knowledge means the patient will receive the best care at home and in a medical setting. 


How we are helping 


We are excited to start raising money for Alzheimer’s Society through numerous fundraising activities we will be engaging in throughout 2021. Keep an eye out for updates on our social media for events you can get involved in, follow us on Twitter, LinkedIn and JustGiving pages. 


We hope we at WiFi SPARK can be part of the incredible group of specialists, volunteers and fundraisers increasing awareness for dementia and contributing to finding a cure.


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