University Hospitals of North Midlands NHS Trust

About University Hospitals of North Midlands NHS Trust

Organisation Type

Hospital

Size of Operation

6,000+ staff
1,328 beds

Client Since

WiFi - 2014
Patient Entertainment - 2021

Product Suites

Free WiFi

SPARK® Media

  • Free TV and radio
  • Free digital newspapers and magazines
  • Links to charity, dementia and healthcare services
  • Accessibility on patients own device
  • 24/7/365 support

Challenges Solved

Working closely with the Trust and the University Hospitals of North Midlands charity, UHNM Charity, WiFi SPARK were able to identify a selection of pain points and develop a solution that met them. Amongst the challenges solved was patients no longer having to pay for TV and entertainment, the streamlining of systems for reliability, active charity promotion and the provision of entertainment now available on patients own devices. 

spark-media-entertainment

 

What makes University Hospitals of North Midlands NHS Trust Brilliant?

Group 3

March 2021 saw UHNM awarded the Driving Efficiency Through Technology at this year's HSJ Awards. The award celebrates UHNM's outstanding contribution to healthcare through it's Smart project.

Group 21

UHNM's divisional surgery team have been recognised for their dedication and determination. Staff volunteered to work evenings and weekend and were presented with the Chief Executive's Award in recognition of their work. 

Group 7

The board is one of the first organisations in the UK to make WiFi available in its hospitals on the basis that enables patients to stay in touch with their family and friends, and improves the way it interacts with patients.

Goals

  • To provide free patient entertainment for everyone at all times.

  • Accessible information on the patients own devices.

  • Be available to patients, visitors and staff.

  • Be accessible in every area of the hospital.

  • Increase exposure to the charity and encourage donations.

  • Offer a reliable helpdesk and support system, available 24/7/365

  • Offer a solution to build on over time.

  • Work in collaboration with the Trust and Charity to evolve the platform, enhancing clinical and engagement features.

Goals

  • To provide free patient entertainment for everyone at all times.

  • Accessible information on the patients own devices.

  • Be available to patients, visitors and staff.

  • Be accessible in every area of the hospital.

  • Increase exposure to the charity and encourage donations.

  • Offer a reliable helpdesk and support system, available 24/7/365

  • Offer a solution to build on over time.

  • Work in collaboration with the Trust and Charity to evolve the platform, enhancing clinical and engagement features.

"The UHNM Charity is really pleased to be able to support this initiative. It's massive for us as it means our patients, their relatives, our visitors and staff all have free access to an entertainment platform on any device. As it's free and easy to use - it's accessible to everybody. This is a really incredible opportunity for everyone to get involved."

Lisa Thompson

Director of Communications and UHNM Charity

University Hospitals of North Midlands NHS Trust

Our Solution

WiFi SPARK has already been providing the WiFi for Royal Stoke Hospital and County Hospital since 2014. The Trust was the first to adopt our optimised Patient Engagement Platform which integrated wayfinding, games, welcome videos and more, all directly onto the WiFi registration page. 

We have since developed SPARK® Media, a Patient Entertainment solution that relieves boredom, provides distraction, comfort and a boost to wellbeing in the form of entertainment to a patients own device. 

Historically, UHNM has provided TV channels 1-5 with their previous supplier, however, patients previously had to pay to use oversized, wall-mounted bedside entertainment units. 

Whereas now patients are able to access the following services directly from their own device:

  • Free TV and Radio (including hospital radio) with 35 channels
  • TV guide to see what's on, what's coming and set reminders
  • Digitised newspapers and magazines
  • Links to:
    • UHNM Charity
    • Educational health videos 
    • Tailored dementia aid services such as BBC Music Memories and BBC Reminiscence 
    • NHS Give Blood
    • NHS Health A-Z
    • NHS Medicines A-Z
    • NHS App

SPARK® Media is available once the patient has signed on to the hospital's guest-access WiFi. After registration, the patient is welcomed by a page specifically  designed for the UHNM Charity; promoting the charity's activities and encouraging donations. The user can close this and then navigate to a trust-specific URL where SPARK® Media and all of the above content is located all entirely personalised for the Trust and its patients. 

From their own device patients are able to keep in touch with friends and family, educate themselves and entertain themselves for no cost at all. 

A solution that saved
+£900k over the year

The Numbers

  • Competitors charge patients £7.90 per day for use of their patient entertainment platform.
  • This only provided access to four hours of television a day, outbound calls, and internet and audiobooks, to name a few features.
  • If even half of the 1,328 beds in the hospital had been using their bedside entertainment terminals for 50% of the year, competitor providers would have seen a revenue of £957,322 per annum from UHNM's patients.

With WiFi SPARK, there is no patient expense.

University Hospitals of North Midlands' patient have free and unlimited access to a variety of entertainment including the targeted offerings such as BBC Reminiscence and BBC Music Media Archives for those with dementia, on top of our selection of other services. But the service doesn’t stop with the patients, every area of the hospital including waiting rooms, staff quarters and out-patient housing is covered by the packing meaning everyone benefits from SPARK® Media.

History of University Hospitals of North Midlands

The University Hospitals of North Midlands NHS Trust was established on the 1st of November 2014. It runs the Royal Stoke University Hospital, formerly run by the University Hospital of North Staffordshire NHS Trust, and the County Hospital (formerly Stafford Hospital). It was formed after the dissolution of Mid Staffordshire NHS Foundation Trust. 

The Trust was one of the beneficiaries of Boris Johnson's announcement of capital funding for the NHS in August 2019, with the allocation of £17.6 million for three new wards delivering 84 beds. 

The Future

The way SPARK® Media has been built is to allow easy customisation of services available to the patient. One enhancement UHNM aim to add in time is films available to the patient through the platform on their own device. As well as this, meal ordering integration has been identified as the next step for the platform to reduce excess wastage, improve efficiencies  and ultimately deliver a better experience for the patient. 

Case Study Download Icon UHNM

To download a copy of the University Hospitals of North Midlands NHS Trust case study as a PDF, simply click the link below.

Download the Case Study
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