SPARK® - the WiFi Platform to transform your organisation

A solid and high-quality WiFi network is paramount in order to deliver an engaging solution in which your business can grow.
Strengthen brand identity, increase engagement with your brand and learn from the data you can harvest and integrate it with marketing campaigns.

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The SPARK® solution suite has a range of options, enabling you to leverage the benefits of offering free WiFi.

87%

of people own a smartphone

82%

connect to free WiFi

80%

SIGN UP TO LOYALTY INITIATIVES

FCA

“We can rely on WiFi SPARK’s track record of producing tried and tested User Experiences that have excelled many times, across many locations, before...”

Nick Cullen

Security Architect, The Financial Conduct Authority

London at night with urban architectures and Tower Bridge

The benefits for:

Visitors Venues

efficiency

Efficiency

  • Reliable connection on their own device
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Connected

  • Able to stay connected
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Information

  • Queries and information at their fingertips
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Enjoyment

  • A more enjoyable visit to your venue
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Engagement

  • Strengthen brand identity and increase loyalty
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Marketing

  • Enable targeted marketing to visitors
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Insights

  • Learn more about behaviours and interactions
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Improvement

  • Optimise your offering based on data

The benefits of using SPARK® for your guest WiFi:

Return on investment
Drive staff efficiencies
Multiple touchpoints of engagement
Increased loyalty sign-ups
Customisable and scalable solutuions
User journey is smoother so visitors are happier
Content can be filtered to be more targeted
Analytics to improve your wider offering
Integration to CRM and other applications
24/7 support and monitoring
Bespoke user experience (UX) design
Increased brand awareness

HOW IT WORKS

WiFi SPARK’s managed service will guide businesses through creating a custom user experience and optimise their customers’ journey. You can design your user experience from how your users register and log in to how you want to optimise their journey with different levels of content filtering and reporting. The service is built on infrastructure and equipment, of which there are different options…

INFRASTRUCTURE & EQUIPMENT

THE USER EXPERIENCE (UX)

CONTENT FILTERING

SPARK® DASHBOARD & CMS

SPARK® ANALYTICS

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New Install

Leave everything to WiFi SPARK – We'll install a new line for internet connectivity.

Survey, design and installation to suit your WiFi coverage requirements and budget from qualified and accredited WiFi SPARK consultants.

Overlay

Use your existing internet connection for the SPARK® service.

And use your existing network with the SPARK® Platform to provide an enhanced service with little or no infrastructure cost.

SPARK® BRIDGE

No installation required. Connect directly to SPARK® Cloud from your access points. Best suited for smaller venues.

SPARK® UNIFIED SERVICE GATEWAY

A server or Virtual Machine (VM) with advanced routing capabilities. Centralised for venues with multiple sites or integrated for a single site.

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spark-infrastructure

This is the welcome/registration page users will see when they connect to the WiFi. The UX is customer branded, with imagery, logos and messaging specific to the customer and venue. The UX is the beginning of the engagement journey with your users.

  • Collect data
  • Promote messaging/content
  • Redirect to your website after login
  • Ask for sign-ups to loyalty and marketing

We use a responsive, mobile-first web development framework for our products which detects the visitor's screen size and orientation and automatically adapts the display accordingly.

WiFi SPARK will provide you with a list of over 50 categories to choose from. The categories can be modified at any time to suit your requirements. We also have custom blocklists and allow lists. When visitors attempt to connect to a filtered site, they’ll receive a message advising that the content has been deemed unsuitable. If they would like the website unblocked, they can submit the site to our helpdesk for review.

Our platform uses IWF (Internet Watch Foundation) compliant filtering categories. WiFi SPARK is also an approved provider of the ‘Friendly WiFi Scheme’.

Friendly WiFi is a government-initiated safe certification standard for public WiFi. The Friendly WiFi symbol tells you where the service meets minimum filtering standards — particularly in areas where children are present. Approved venues and locations worldwide displaying the Friendly WiFi symbol have proved their service blocks access to pornography, images and videos of explicit content and web pages known by the Internet Watch Foundation to host indecent images of children.

friendlywifi

 

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SPARK® Dashboard allows access to account management and User Experience Portal content customisation. From the Dashboard, you can also access SPARK® Analytics.

  • Manage subscribers, vouchers & MAC provisioning
  • View usage and revenue reports and analytics
  • Manage landing page redirects
  • Manage content on user experience portals and landing pages

Although the SPARK® Dashboard is very simple to use, WiFi SPARK offers training over WebEx and user guides for reference.

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dashboard

SPARK® Standard Analytics is included as part of the managed service and provides comprehensive insight into how your guest users behave. Standard offerings include GDPR compliant insight into:

  • Portal views
  • Registration and validations
  • Devices
  • Sessions and minutes data
  • Geographic location information
You can also upgrade to gain more insight by choosing the SPARK® Advanced Analytics tool and custom additional extras.

VIEW ADVANCED ANALYTICS
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To discover exactly how SPARK® can work for your organisation, book a meeting with our team today.

We can demo the platform, show you other examples and inform you of the return of your investment.

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analyst

NOW IT’S TIME TO FIND THE RIGHT SOLUTION FOR YOU

Contact Our Team

INTERESTED IN HARVESTING DATA AND LEARNING FROM TRENDS OVER YOUR NETWORK?

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“The solution that WiFi SPARK is providing is class-leading and will enable us to provide our passengers and employees with the best airside experience possible”

Steve Duchar
IT Manager,
Newcastle International Airport

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