WiFi is an important consideration for guests looking for a restaurant to eat at or a hotel to stay in. 25% of people travelling for leisure see free WiFi as a key reason to choose a particular hotel. That figure increases to 40% for business travellers.
Meanwhile, 37% of remote workers will decide the coffee shop they want to check their emails at based on how good the WiFi is, not the quality of the coffee.
WiFi is no longer a luxury. It’s an expectation for guests right across the hospitality sector. Having WiFi isn’t enough though, you need the right hospitality WiFi solution.
Does Your WiFi Let You Measure Footfall?
The best way to improve your hotel, restaurant or venue is by understanding what customers do and don’t like. Know what customers are complaining about and you can make future business decisions that improve the experience for everyone.
The best way of obtaining these valuable insights is via a WiFi network that features an intelligent analytics tool. By measuring footfall, visitor behaviour and user demographics, you’ll have a better understanding of who your customers are and what they like.
It might be that your current provider has a contract with you that establishes them as the owner of this data. To access it, they might even be asking for additional fees. Choose a WiFi provider that places you as the owner of this information so you can use it to make positive changes.
Does Your WiFi Network Feature Your Branding?
Having a branded splash page is an easy way of raising awareness and ensures that guests remember you in the future. You can include promotional messaging or just leave a thoughtful message that establishes a genuine connection with your customer.
That positive connection needs to be between you and the visitor, not the visitor and your WiFi provider. Some networks don’t allow you to include your own branding, so guests might not even realise it’s your network they’re connecting to.
If you’re not able to use your brand’s logo or messaging on your existing network, then you’re missing out on key sales opportunities and positive interactions.
Are You Able to Integrate Your Network with Loyalty Databases?
Loyalty databases allow your customers to log in to the WiFi with their existing loyalty credentials or sign up to your loyalty scheme through the WiFi. It’s another way to encourage new people to sign up to get all of the loyalty rewards you have to offer and is a great way to realise who your repeat visitors are.
You can use this information to engage with visitors who’ve had a positive experience in the past who might be interested in other offers you have available.
WiFi networks that integrate with loyalty databases are especially useful because they allow you to collate valuable visitor data all in one place. Having one single database makes your life easier by improving efficiency for remarketing efforts.
Can You Send Relevant Targeted Messages?
All venues can all take advantage of targeted messaging if the network they have allows for it. These messages are a simple, fast and easy way of boosting sales from nearby users.
If you know that someone is working close to your coffee shop, or they regularly pass by, then why not send them a voucher for a free cookie or cup of coffee. Of course, they’re going to accept the offer and when they’re inside they might also grab a sandwich.
They might love that sandwich and make it a part of their daily routine. With targeted messaging, you’ve converted a passive user who was using the WiFi without shopping with you, into a loyal brand advocate who recommends your coffee shop to their friends.
All of this is possible with the right hospitality WiFi solution. If it’s not something your existing provider offers for your network, then it’s time to think about an alternative.
Are Technical Issues Resolved Quickly?
No WiFi network is perfect. There will always be the occasional capacity issue or period of downtime. These are usually out of your control. However, what you can control is how quickly these technical faults are dealt with.
Is your provider on hand to offer technical support 24/7? Persistent problems lead to unhappy guests. You don’t want a lack of WiFi to be the reason someone doesn’t return in the future. If applicable, consider the support contract you have with a provider. Are they committed to providing the assistance you need during any situation and at any time of the day?
If the answer is no, or they don’t offer support at all, then it’s worth considering a provider that does.
Book a Demo from WiFi SPARK
For a closer look at our own platform and the benefits it provides to venues, town centres and other public spaces, make sure to book a demonstration from a member of the WiFi SPARK team by using the link below.